RELAXCATIONS

Ah, vacations … 

Relaxcations is a company that wants to make everyone’s travel dreams come true, but first they needed some branding to stand out from the crowd. 

I knew from the concepting stage that I wanted to steer away from the generic travel clichés, such as worlds, planes and maps. If I did concept something around those ideas I wanted to do it in a different way, thus planes became paper or carrying a banner and maps became location icons. I also wanted to use items that sparked the idea of travel; sunglasses, luggage, luggage tags. 

The final logo chosen was purple luggage that took the place of the “o”. With the relaxing color palette and the idea of grabbing your bags and hitting the road, it was the perfect fit.  Social media assets were created including a cover photo and profile picture. I look forward to continuing to help build their brand in the future.

Cheers adventurers, safe travels!

UPDATE: If you are just now visiting this blog or checking back in (hi!), Relaxcations now has business cards (designed by yours truly)! Scroll on down and check them out.